Case Studies
Robotic Configurator for Autonomous Rescue Missions
At CSIRO, I applied CX and Service Design principles to develop a robotic configurator for autonomous rescue missions, ensuring operators could effectively interact with the tool in high-stakes scenarios. I designed user-friendly interfaces while performing full-stack development using Angular 7.0 and Electron, delivering a cross-platform desktop application. My Service Design focus ensured the tool met operational needs, enabling robots to navigate hazardous terrains with precision and reliability.
Challenge
Develop a user-friendly and effective robotic configurator for autonomous rescue missions at CSIRO, enabling operators to control robots in high-stakes, hazardous environments.
Approach
Applied Principles: Employed CX (Customer Experience) and Service Design principles to ensure the tool met real-world operational needs.
Interface & Development: Designed user-friendly interfaces and performed full-stack development using Angular 7.0 and Electron to create a cross-platform desktop application.
User-Centric Focus: Maintained a Service Design focus throughout the project to guarantee the tool’s effectiveness and reliability in critical scenarios.
Positive Outcomes
Enhanced Operator Interaction: The application’s design ensured that operators could effectively interact with the tool, even under pressure.
Precision and Reliability: The configurator enabled robots to navigate hazardous terrains with greater precision and reliability.
Cross-Platform Delivery: A single, robust desktop application was delivered across multiple operating systems, streamlining deployment and accessibility.
CoreLogic Developer Portal Migration
At CoreLogic, I led CX and Service Design for a $ 200,000 developer portal migration from 3-scale to Drupal 7 with an Apigee backend, focusing on streamlining customer onboarding. I mapped the onboarding journey, designed comprehensive page layouts using Adobe XD, Illustrator, and Photoshop, and translated concepts into static HTML with Bootstrap 3.7. I collaborated with a Drupal developer to ensure a frictionless experience that enhanced user satisfaction and accessibility.
Challenge
Lead the CX and Service Design for a developer portal migration at CoreLogic, from 3-scale to a new platform with a budget of $200,000. The primary goal was to improve and streamline the customer onboarding experience.
Approach
Project Leadership: Led the CX and Service Design aspects of the migration project.
User Journey Mapping: Mapped the end-to-end customer onboarding journey to identify pain points and opportunities for improvement.
Design & Prototyping: Designed comprehensive page layouts using Adobe XD, Illustrator, and Photoshop.
Development & Collaboration: Translated design concepts into static HTML with Bootstrap 3.7 and collaborated with a Drupal developer to ensure a seamless implementation.
Positive Outcomes
Streamlined Onboarding: The new design and process significantly improved the customer onboarding experience.
Enhanced User Satisfaction: The focus on a frictionless experience led to enhanced user satisfaction and accessibility.
Successful Migration: The project was completed successfully, delivering a new developer portal that met the specified budget and goals.
OncoreFlex Contractor Management Platform
At Oncore Group, I led CX and Service Design efforts for OncoreFlex, a platform to simplify contractor management. I focused on understanding user needs through research, mapping their interactions, and designing intuitive user flows for desktop and mobile, supported by a bespoke design system and Figma prototypes. My Service Design approach ensured a seamless, delightful experience by aligning user feedback with practical solutions, enhancing contractor engagement and operational efficiency.
Challenge
Lead CX and Service Design efforts for OncoreFlex, a platform designed to simplify contractor management by understanding and addressing user needs.
Approach
User-Centric Research: Conducted user research to understand the needs of contractors and identify key interaction points.
Experience Mapping: Mapped user interactions to design intuitive user flows for both desktop and mobile applications.
Design & Prototyping: Developed a bespoke design system and used Figma to create prototypes, ensuring a consistent and intuitive experience.
Iterative Design: Employed a Service Design approach to align user feedback with practical solutions.
Positive Outcomes
Seamless & Intuitive Experience: The design process resulted in a seamless and delightful user experience.
Enhanced Engagement: The platform’s user-centric design led to increased contractor engagement.
Improved Operational Efficiency: The streamlined processes and intuitive design contributed to enhanced operational efficiency..
Great Southern Bank Business Banking
I crafted intuitive digital experiences for Great Southern Bank's Business+ team, shaping the future of micro-business banking via Constantinople's Business Banking in a Box. Using a custom design system, I built everything from engaging campaigns to seamless product pages optimised for web and mobile. I'm passionate about pushing the boundaries of what’s possible, collaborating closely with cross-departmental leads to create new products that genuinely resonate with existing and future customers. Through workshops and user testing, I ensure every design decision is validated, meeting actual customer needs to make their banking experience feel effortless.
Challenge
To shape the future of micro-business banking for Great Southern Bank’s Business+ team, by crafting intuitive digital experiences using Constantinople’s “Business Banking in a Box” platform.
Approach
Digital Experience Crafting: Developed engaging campaigns and seamless product pages optimised for both web and mobile platforms.
Custom Design System: Utilised a custom design system to ensure brand consistency and efficiency.
Cross-Departmental Collaboration: Worked closely with leads from various departments to create new products that resonated with customers.
Validation & User-Centricity: Conducted workshops and user testing to validate design decisions and ensure they met actual customer needs.
Positive Outcomes
Intuitive and Effortless Banking: The designs resulted in an intuitive banking experience that felt effortless for customers.
Customer Resonance: The new products genuinely resonated with both existing and future customers.
Data-Driven Design: The use of workshops and user testing ensured that all design decisions were validated, leading to a more effective and user-centered outcome.
Blake Phillips Advertising and Creative Services
Based in Brisbane’s Fortitude Valley, Blake Phillips offers a unique blend of advertising and creative services. The founder, Phillipe Blake, has worked in the branding, advertising and digital space for over 30 years, exciting clients with his unique concepts and emotive solutions.
Challenge
To establish a unique position in the Brisbane market by leveraging the founder’s extensive experience and unique creative approach.
Approach
Leveraging Experience: The founder, Phillipe Blake, drew upon over 30 years of experience in branding, advertising, and digital services.
Unique Concepts: Focused on developing unique concepts and emotive solutions to excite and engage clients.
Service Offering: Provided a unique blend of advertising and creative services from their base in Brisbane’s Fortitude Valley.
Positive Outcomes
Established Market Presence: The business successfully established a presence in the competitive Brisbane market.
Client Excitement: The unique and emotive solutions consistently excited clients, leading to strong relationships.
Founder-Led Expertise: The company’s unique value proposition was directly tied to the founder’s decades of industry experience.
The Urbanite Digital Platform
The Urbanite is a digital platform celebrating our top-performing Brisbanites. Be inspired, celebrate successes and take inspiration for your career or business ambitions. Let’s supercharge the future by sharing experiences, insights and the collective passion for creators, disruptors, and all things entrepreneurial.
Challenge
To create a digital platform that celebrates and inspires Brisbane’s top-performing individuals while fostering a community of creators, disruptors, and entrepreneurs.
Approach
Inspiration & Celebration: The platform was designed to celebrate the successes of top-performing Brisbane residents.
Content Focus: The content was centred on sharing experiences, insights, and the collective passion of creators and entrepreneurs.
Community Building: The platform aimed to build a community that could be a source of inspiration for career or business ambitions.
Positive Outcomes
Source of Inspiration: The platform became a hub for career and business inspiration by showcasing successful individuals.
Knowledge Sharing: It facilitated the sharing of valuable experiences and insights, supercharging the future of its users.
Community Engagement: The focus on collective passion and shared goals helped to create an engaged and vibrant community.